White House Rebrands AI as 'Super Intelligence' in Executive Order

The White House has officially rebranded artificial intelligence as 'super intelligence' through an executive order signed by Donald Trump. This decision was announced during a meeting with major tech CEOs, including representatives from Meta and OpenAI, who are both developing friendlier AI products. Dario Amodei represented Anthropic at the meeting, emphasizing the industry's commitment to safety. The executive order is described as 'morally binding' by Trump, indicating a significant shift in how AI will be perceived and regulated. This follows a broader trend in the industry, as evidenced by AMD's recent $8.2 billion acquisition of Fei-Fei Li’s World Labs and the $1 billion Series C funding raised by the viral AI agent Instinct, which has reached a valuation of $10 billion. The rebranding may influence future AI development and regulatory frameworks, impacting how practitioners approach AI projects. The TechCrunch Disrupt event is set for October 13-15, 2026, with discounts available for attendees.