Radisson Hotel Group brings hotel discovery into ChatGPT

{

"title": "Radisson Hotel Group Launches ChatGPT Plugin for Hotel Discovery", "meta": "Radisson Hotel Group partners with Accenture to launch a ChatGPT plugin, enhancing hotel discovery and booking conversion rates.", "body": "# Radisson Hotel Group Launches ChatGPT Plugin for Hotel Discovery\n\nRadisson Hotel Group has partnered with Accenture to develop a ChatGPT plugin aimed at improving hotel discovery and booking processes. The plugin was built and launched in just six weeks, reflecting a rapid deployment strategy.\n\nEarly results from July to August 2026 indicate that the plugin achieves a booking conversion rate approximately 1.5 times higher than Radisson's organic search efforts. Additionally, 54% of recorded checkout and booking events were attributed to views of sponsored ads, showcasing the effectiveness of integrated advertising within the plugin.\n\nGianni Di Fede, Chief Commercial Officer of Radisson Hotel Group, stated that "