Meta Expands Muse AI Agent to Small Businesses

Meta has launched Muse for Small Business, an AI agent designed to assist small enterprises, available for free with usage limits. Businesses can opt for a subscription plan for increased usage. Muse, which debuted earlier this month, has already topped the app charts in the U.S. and Canada, surpassing ChatGPT.

This initiative follows nearly two decades of growth for small businesses on Meta's platforms, as noted by the company. Meta stated, "They told us they’re short on hours, not ideas. So we built Muse for Small Business to help get work done with the tools they already use."

Muse integrates with various platforms including Shopify, Dropbox, Slack, Instagram, Facebook Pages, and Meta ad accounts, as well as productivity tools like Asana, Box, Canva, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Stripe, and Zoom. This broad integration aims to streamline workflows for small businesses.

The expansion of Muse is seen as a strategic move to leverage the significant investment Meta has made in AI, potentially aiding in the company's financial recovery from its AI expenditures.