Consumer AI Adoption Remains Low Despite Growth in Enterprise Demand

As of May, only 2.2% of consumers are paying for AI services, up from 3% in March, marking a 40% increase year-over-year. The average monthly spend per consumer on AI is $31. In contrast, Netflix has 325 million subscribers, generating $11 billion in annual revenue, with a revenue per customer of $34.

OpenAI has seen its enterprise bookings double since July, indicating a significant pivot towards enterprise solutions, while also launching its AI product, Dots. Meta is exploring a similar enterprise angle with its personal AI assistant, Muse. Instinct, another player in the market, recently raised $1 billion in Series C funding, achieving a valuation of $10 billion and plans to take a cut of purchases made through its AI assistant.

Reports from Bank of America and PNC highlight the slow adoption of consumer AI, with Andreessen Horowitz noting that