ChatGPT Introduces Virtual Try-On Feature for Clothing Shopping

OpenAI has launched a virtual try-on feature for ChatGPT, enabling users to visualize clothing on themselves using the ChatGPT Images 2.5 model. This feature allows users to upload images of themselves and see how various outfits look, with OpenAI claiming the model produces more natural lighting and richer textures compared to previous iterations. Users can save their try-on images alongside selected items for easier shopping. This development comes after Google introduced similar virtual try-on technology last year, indicating a competitive landscape in the fashion tech space. Instinct, an agentic AI startup, recently raised $1B in Series C funding, further highlighting the growing investment in AI-driven retail solutions. OpenAI asserts that ChatGPT can assist users in shopping beyond just virtual try-ons, suggesting a broader application of its capabilities in e-commerce.